Throughout our experience at our agency – RELAB – helping some of Australia’s leading businesses develop product design strategies, we've seen many that failed and many that were successful. At the end of the day, the main difference was the thought process put in place throughout the management of the product cycle.

Those who failed were the ones that compromised the collective Vision, chose to ignore the ‘unknowns’ and got distracted out of their focus without even realising. The successful ones were those who were driven by the process and understands that the cycle is a continuous journey of learning, adapting and optimising – rather than a quest for perfection.

At the end of the day, it comes down to how you set to start the project right, embrace its evolution over time and be resourceful within your own unique limitations.

At RELAB, we've worked with start-ups as well as large corporations. We've seen failures and successes. We've collected insights and implemented techniques that has brought us to become Melbourne's leading UX & Digital Design Consultancy, winning multiple awards over the years. 

And we're here to share our practical knowledge to those willing to learn and skill up in product management, strategy, design and implementation. We're ready to spill the beans and take you through the patterns of Success. 

Yes, you don't have to be a Silicon Valley genius to be successful in your digital product journey.